In 2011, the Victor brand for electronics in Japan was replaced by the global JVC brand. JVC sold their electronic products in their home market of Japan under the "Victor" name with the His Master's Voice logo, but used the name JVC or Nivico in the past for export due to differing ownership of the His Master's Voice logo and the ownership of the "Victor" name from successors of the Victor Talking Machine Company. In 2008, JVC merged with Kenwood Corporation to create JVCKenwood. Founded in 1927, the company is best known for introducing Japan's first televisions and for developing the Video Home System ( VHS) video recorder.įrom 1953 to 2008, the Matsushita Electric Industrial Co. The Victor Company of Japan, Limited ( 日本ビクター株式会社, Nihon Bikutā Kabushiki-gaisha), usually referred to as JVC or the Japan Victor Company, was a Japanese brand owned by JVCKenwood corporation.
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